This avant-garde fashion film is inspired by Charles Baudelaire’s Flowers of Evil, with each woman embodying a different perspective of beauty. Through surreal and striking imagery, the film explores the tension between the observer and the observed, culminating in a powerful act of resilience and freedom.
Flores Del mal
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Producer - Isa Chacón
Director - Sean McKenna
Creative Director - Alex Baracaldo
Creative Director - Evelyn Venezky
Director of Photography - Luke Cooper
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Flor Sanchez
Process
Shot over 2 days with a team of 50+ talent and crew, this project combined photo and video across five models and multiple looks. Post-production included multiple passes for color grading, music, and VFX, bringing the final vision to life.
Role & Responsibilities
Produced the project, managing fundraising (over $9,000), budgeting, and scheduling.
Coordinated simultaneous shoot between video and photo.
Managed task delegation across multiple departments and oversaw creative collaboration.
Managed location scouting and navigated location permit requirements.
Planning
Developed gantt charts, budget sheets, and contingency plans using Microsoft Excel, Canva, and TeamGantt.
Addressed and resolved on-set challenges, including model scheduling conflicts, quickly sourcing additional materials, and managing wardrobe malfunctions.
Organized the shooting schedule to accommodate multiple locations and setups.
Managed logistics including equipment, locations, and team coordination.